I noticed Google displaying review snippets (again) for certain businesses in the snack pack and expanded local results, which appears to be a test. Review snippets containing part of the keyword are getting highlighted as well, in some cases. Currently, I’m only able to produce these on desktop, although one search on mobile highlighted that […]
Why do some landing pages convert like crazy and others languish with very few click-throughs? If you’re spending money on PPC or content marketing to drive traffic to your site and not seeing great results, this question is probably on your mind a lot. Split testing only takes you so far if you’ve run out […]
Continue reading "12 Techniques of Persuasion Psychology That Will Lift Your Conversion Rate"
Why material design isn’t flat design: the differences, the specificities, and some examples of proper implementation. According to Google’s official Introduction to Material Design, the goal they had in mind for the concept was to: “Create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science.” […]
I’ve been to droves of SEO and digital marketing conferences over the years and while larger events like PubCon and Traffic & Conversion Summit certainly have their place, Ungagged has continually proven itself to provide the best ROI for my time. Running an agency, we get to play in a lot of strange verticals and […]
Image Credit: Takeitapp.co Mobile UIs have radically altered the way in which users are engaging with digital interfaces. Gestural controls are slowly replacing mouse clicks, a premium is placed on screen real estate, and skeuomorphism has all but gone the way of the caribou. In place of former 3D realism stands the Flat design revolution […]
Continue reading "Enhancing User Experience: 5 Unfailing Facets of Flat Design"
(licensed for reuse, credit to artist: The electrician by Lemondjinn) HAL 9000, Skynet, and Agent Smith. Malevolent AI is a well explored trope in both film and literature, one that’s been around long before computers were even a thing. The first reference to an “information generating machine” appears way back in 1726 in Gulliver’s Travels […]
Continue reading "AI Design: Robot Apocalypse Warning Number 1"
The farther we travel into the digital age, the clearer it becomes that mobile computing is the single most disruptive technology to the paradigm of the 20th century. With the sum of all human knowledge at our fingertips—wherever we go—it’s impossible not to feel at least a little overwhelmed, on occasion. That’s why the design […]
Continue reading "Mobile UI Trends Every Designer Should Know"
Noticed Google testing a new auto loan calculator in SERPS. They’ve had a general purpose calculator for years now, started testing a mortgage calculator about a year ago, and it appears they started testing the auto payment calculator on Thanksgiving & are showing it on and off to some portion of their visitors for the […]
Anticipatory design is a term coined by the CEO of the Huge creative design agency, Aaron Shapiro, that connotes an elimination of the decision fatigue as the next ideal to be reached in web and product design. One example he cites, in his manifesto on the subject, is an application that automatically books a flight […]
A description of purpose, implementation, and utility of micro interactions as well as a gallery of good looking examples. “Big” is, and has always been, made up of lots of small. Just as a multitude of sand makes up a beach, dozens of contact points between user and UI make up a pleasant user experience. […]