24 Examples of Insanely Cool 404 Pages

http://theollybanks.deviantart.com/art/Another-Creative-404-page-209339620 Nothing’s worse than searching for a page that isn’t there. Frankly, bluntly, and in all other ways candid: hitting a 404 page usually sucks. There are, however, some creative methods one can employ to make the frustrating 404 experience suck a little less. Humorous attempts have been made by imaginative webmasters all over the […]

Google Testing Paid Nearby Businesses for Broad Local Terms

Noticed Google testing paid Nearby Businesses listings for broader terms that look nearly identical to the new local snack pack that recently rolled out, with one major difference: pay-to-play listings. I took a number of screenshots so you can see the various ad layouts they’re currently testing. Quality results for “dermatologists nearby” at the bottom.’= […]

Wow, Great Content. Now What?

So you managed to create the plat de resistance infographic that really defines your company, market, and user to a T. It is magnificent; you love it so much you printed it out to frame it on the wall. Wow. Take a step back for a second…what now? At a recent unconference put on by […]

25K Visitors & 10:1 ROI: Local Infographic Case Study

We’ve heard it before: infographics are dead…right? While basic methods of infographic promotion have lost a bit of the link oomph, there’s still tremendous upside for brand recognition, new business acquisition, and link procurement. This mini case study breaks down the promotion process we used end-to-end and covers what worked, what didn’t, and what we’d […]

A Simple Link Removal Approach That Works Nearly Every Time

Manually cleaning up naughty links can be an arduous task, especially if you’re looking at hundreds to thousands of deindexed domains linking to your site. While disavow is always an option, we’ve seen manual removal yield significant ranking recoveries in substantially less time, If there’s a working contact form or public admin email via whois, […]

How to Solve Search Traffic Declines

When you initially launched your website, tracking growing traffic numbers was exciting and motivating – something to help measure progress and determine success. However, over time you may have noticed your traffic numbers decline despite continuous efforts on your end to publish unique and engaging content and optimize your website for search. Instead of losing […]

Get Google to Text You SEO Alerts

Have you ever had that moment when your heart stops and stomach sinks as you dig into Google Analytics only to find out traffic dropped off days or weeks ago? You’re not alone. What you need is a set of SEO alerts to go off the minute something drastic happens, whether it’s a Panda bite […]

How to Tweak the BigCommerce Framework for Optimal Search Placements

Rapidly growing to become one of the most popular eCommerce frameworks, BigCommerce has everything a store needs to be successful. From automated emails for abandoned carts to fully customizable url structures, the company has easily positioned itself as the framework of choice for marketing-driven eCommerce stores. In addition to the suite of marketing tools, migrating […]