Sweet Briar Child Development Center Sees 275% Increase in Enrollment Inquiries
“We knew our bilingual program made us unique in South Austin, but families just weren’t finding us online. Complete SEO helped us connect with more parents than ever before.”
WHAT WE PROVIDED
SEO Services
- Technical website audit and optimization
- Complete website redesign
- Local search and Google Business Profile improvements
- Keyword research and content optimization
- High-quality local link building
- Conversion and user experience improvements
The Client
SWEET BRIAR CHILD DEVELOPMENT CENTER
INDUSTRY
Early Childhood Education / Daycare
LOCATION
South Austin, TX (USA)
Sweet Briar Child Development Center is a bilingual daycare and early childhood education center in South Austin. They provide nurturing, play-based learning environments for infants, toddlers, and preschool-aged children in both English and Spanish.
The Challenge
LOW ONLINE VISIBILITY AND MISSED LOCAL TRAFFIC
Sweet Briar is a beloved daycare in their community but wasn’t showing up in online search results for key phrases like daycare Austin or bilingual preschool near me. Their outdated website lacked clear service descriptions, location signals, and wasn’t optimized for mobile.
Without strong local SEO, they were losing out on parents searching for exactly the services they offer.
“Our enrollment was steady, but we knew it could grow if more people could actually find us online.”
The Solution
LOCAL SEO, WEBSITE REDESIGN, AND BETTER USER EXPERIENCE
Complete SEO launched a customized daycare SEO strategy to help Sweet Briar grow their visibility and attract more families.
Website Optimization – Improved site structure, speed, mobile responsiveness, and added page content to support targeted search queries.
Google Business Profile Optimization – Refreshed the listing with detailed services, updated hours, high-quality photos, and consistent citations across directories.
Localized SEO Content – Created and optimized service pages targeting keywords like South Austin daycare, Spanish preschool, and early learning bilingual center.
Local Link Building & Community Mentions – Secured backlinks from parenting blogs, education directories, and local press features.
Conversion-Focused Improvements – Streamlined the contact form and added calls-to-action throughout the site to make it easier for parents to inquire.
“Complete SEO helped us communicate what makes Sweet Briar so special, especially our bilingual program. Now it’s one of our biggest selling points online.”
The Results
STEADY ENROLLMENT GROWTH & A STRONGER ONLINE PRESENCE
Within 6–9 months of SEO implementation, Sweet Briar saw meaningful growth:
- 310% Increase in Website Traffic – Their website now ranks for multiple top local keywords, both in organic and maps.
- 275% Increase in Parent Inquiries – With better visibility and clearer messaging, Sweet Briar began filling enrollment spots months in advance.
- Improved Engagement Metrics – Time on site, form submissions, and call volume all improved, thanks to a clearer website experience.
“We used to have openings each month—now we have a waitlist. The SEO strategy helped us reach more of the families we were meant to serve.”
