Eddie’s Heating & Air Conditioning Sees 450% Increase in Service Calls
“We’ve always taken pride in delivering high-quality HVAC services, but we struggled to attract new customers online. Complete SEO helped us gain visibility, and now we’re receiving more calls and service requests than ever before.”
WHAT WE PROVIDED
SEO Services
- Website audit and optimization
- Local search and Google Business Profile enhancements
- High-quality link building and local directory listings
- Reputation management and customer reviews strategy
- Content and conversion rate optimization
The Client
Eddie’s Heating & Air Conditioning
INDUSTRY
HVAC Sales & Services
LOCATION
Katy, TX (USA)
Eddie’s Heating & Air Conditioning provides expert HVAC services, including heating and cooling system sales, installations, repairs, and maintenance. Their team specializes in high-efficiency systems, indoor air quality solutions, and emergency HVAC repairs for homeowners and businesses.
The Challenge
LOW ONLINE VISIBILITY AND COMPETITION FROM NATIONAL BRANDS
Despite having a strong reputation for service quality, Eddie’s Heating & Air Conditioning struggled with online visibility. Competing against large national HVAC brands and other well-established local service providers, their website failed to rank for important local search terms like AC repair near me and heating service in the Katy area.
Additionally, their Google Business Profile lacked proper optimization, leading to fewer local search appearances. Without a steady stream of organic leads, they relied heavily on word-of-mouth and seasonal demand fluctuations.
“We knew people were searching for our services, but they weren’t finding us online. Competing against bigger companies seemed impossible.”
The Solution
LOCAL SEO STRATEGY & CONTENT OPTIMIZATION
To help Eddie’s Heating & Air Conditioning stand out in a competitive HVAC market, Complete SEO implemented a targeted SEO strategy:
Website Optimization – Conducted a technical audit and improved site structure, page load speed, and mobile usability for better rankings.
Google Business Profile Enhancement – Updated business listings with high-quality images, service descriptions, and keyword-rich content to boost local search presence.
High-Quality Link Building – Secured authoritative backlinks from home improvement websites, local directories, and HVAC industry blogs to strengthen domain authority.
Targeted Content & Localized Service Pages – Developed SEO-optimized service pages focused on local HVAC keywords to attract homeowners and businesses.
Reputation Management – Implemented a strategy to encourage satisfied customers to leave positive reviews, boosting credibility and trust with potential clients.
“We saw improvements within months, and now we consistently show up in the top search results for HVAC services in our area.”
The Results
DRAMATIC GROWTH IN SERVICE REQUESTS & SEARCH RANKINGS
After implementing the SEO strategy, Eddie’s Heating & Air Conditioning saw remarkable growth:
- 600% Increase in Website Traffic – More potential customers found their website through organic search, leading to a higher volume of inquiries.
- 450% Increase in Service Calls – Their optimized Google Business profile and improved local rankings drove a massive surge in phone calls and online bookings.
- Higher Rankings for Competitive Keywords – Eddie’s now ranks on page one for key HVAC-related search terms, outperforming national competitors in local search results.
“We’ve never been this busy! SEO has become one of the best investments for our business.”
