Law Office of Michael P. Sheehy Sees 400% Increase in Leads
“Our firm was struggling to compete online with larger legal practices. Thanks to Complete SEO, our visibility skyrocketed, and we are now generating a steady stream of high-quality leads from organic search.”
WHAT WE PROVIDED
SEO Services
- Website audit and optimization
- High-authority link building
- Local search and Google Business profile optimization
- Reputation management
- Content and conversion rate optimization
The Client
Law Office of Michael P. Sheehy, PLLC
INDUSTRY
Criminal Defense Attorney
LOCATION
Lynnwood, WA (USA)
The Law Office of Michael P. Sheehy is a highly-rated criminal defense firm that provides aggressive representation for clients facing DUI, assault, drug charges, and other criminal offenses. The firm serves clients throughout Snohomish and King Counties in Washington State.
The Challenge
COMPETING AGAINST LARGER LAW FIRMS IN A TOUGH LEGAL MARKET
Michael Sheehy had years of experience successfully defending clients, but his online presence did not reflect his expertise. His law firm was struggling to rank in Google search results for critical keywords like DUI lawyer Lynnwood and criminal defense attorney near me.
The legal industry is highly competitive in search rankings, with large firms dominating page one.
To stand out, Sheehy needed a robust SEO strategy to improve his rankings, increase web traffic, and ultimately generate more client inquiries.
“Without strong web presence, smaller firms get buried under big-budget competitors. We needed a strategy to level the playing field.”
The Solution
LOCAL SEO & TARGETED CONTENT STRATEGY
Michael partnered with Complete SEO to enhance his online presence and attract more clients. The strategy included:
Technical Website Optimization – Complete SEO conducted a full audit and improved site speed, mobile usability, and metadata to enhance search performance.
Local Search Optimization – The firm’s Google Business Profile was enhanced with optimized descriptions, local citations, and consistent NAP (Name, Address, Phone Number) information.
High-Quality Link Building – Outreach efforts secured authoritative backlinks from legal directories, local business sites, and legal blogs, boosting search credibility.
Content Marketing & Conversion Optimization – The website’s practice area pages were rewritten with stronger keyword targeting, trust-building elements, and optimized calls to action to improve client conversions.
“We worked closely with Complete SEO to ensure every aspect of our online presence was optimized for both visibility and lead generation.”
The Results
EXCEPTIONAL GROWTH IN LEADS & WEBSITE TRAFFIC
Within a year of working with Complete SEO, the Law Office of Michael P. Sheehy saw transformative growth:
- 350% Increase in Website Traffic – The firm’s website climbed to the first page for key search terms, driving significantly more visitors.
- 400% Growth in Qualified Leads – Higher search visibility led to a fourfold increase in calls and online inquiries from potential clients.
- Higher Ranking for Competitive Keywords – The firm now ranks at the top for high-value keywords like criminal lawyer Lynnwood and DUI attorney near me, putting them ahead of larger competitors.
“We’ve seen a dramatic increase in inquiries, and many clients say they found us at the top of Google. Our SEO investment has paid off significantly.”
