SEO and website optimization blog with marketing tactics and web strategy for professionals and small businesses.
Introduction to HVAC Company Marketing Essentials When embarking on the journey of marketing for an HVAC company, understanding the foundational elements is paramount. A tailored marketing strategy is not just beneficial but crucial for success in the highly competitive HVAC industry. It's the blueprint that guides all efforts, ensuring they are cohesive, targeted, and effective. […]
Our company built this plugin after dealing with countless requests to address contact form spam from clients. We hope you enjoy it. The WordPress comment blocklist inside matches keywords, so for example, blocklisting a word such as “pasta” will automatically delete comments containing “pastaroni” or “anitpasta” (but not “chef boyardee”). If you try to use […]
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Fixing the G Suite Domain Contact Page Deprecation Email This morning millions of G Suite users received an email saying their domain contact page for your organization will be removed with no replacement. Sounds scary right? Google also included steps to fix such as “Search for any links that reference www.google.com/a/ with your domain name […]
Flywheel is a managed WordPress hosting company with super fast load times, excellent built-in security, and an expert support team with very low wait times to get in touch with a support agent. Automated daily backups are set up by default, and Flywheel offers a free valet transfer service to migrate your site(s). The pricing […]
Did you know that a prospect is 48% more likely to choose your product or service over a competitor’s if your marketing is targeted towards their specific need? Or that 90% of internet marketing expert Mark Schaefer’s sales were a result of his user personas? If your online business was a ship, your user personas […]
Continue reading "How to Build Highly Effective User Personas in 5 Simple Steps"
I noticed Google displaying review snippets (again) for certain businesses in the snack pack and expanded local results, which appears to be a test. Review snippets containing part of the keyword are getting highlighted as well, in some cases. Currently, I’m only able to produce these on desktop, although one search on mobile highlighted that […]
Promote Your Videos to Get More Traffic Our video optimization services get you seen and drive you to the top. If you’re not leveraging this strategy, your missing easy search traffic and qualified leads. Plain and simple. With YouTube as the #2 search engine in the world, videos are no longer an optional component for […]
Why do some landing pages convert like crazy and others languish with very few click-throughs? If you’re spending money on PPC or content marketing to drive traffic to your site and not seeing great results, this question is probably on your mind a lot. Split testing only takes you so far if you’ve run out […]
Continue reading "12 Techniques of Persuasion Psychology That Will Lift Your Conversion Rate"
Basic WordPress 101 Adding a Basic Post Installing a Custom Theme Via FTP Add a Gif to a Post or Page Add an XML Sitemap Install WordPress Automatically with Cpanel and Fantastico Optimizing the WordPress Admin Area Change the Default Media Upload Location Automatically Ping Search Engines Set WordPress to Auto Ping Posts Change the […]
I’ve been to droves of SEO and digital marketing conferences over the years and while larger events like PubCon and Traffic & Conversion Summit certainly have their place, Ungagged has continually proven itself to provide the best ROI for my time. Running an agency, we get to play in a lot of strange verticals and […]
Image Credit: Takeitapp.co Mobile UIs have radically altered the way in which users are engaging with digital interfaces. Gestural controls are slowly replacing mouse clicks, a premium is placed on screen real estate, and skeuomorphism has all but gone the way of the caribou. In place of former 3D realism stands the Flat design revolution […]
Continue reading "Enhancing User Experience: 5 Unfailing Facets of Flat Design"
To keep on top of SEO it’s important to keep a close eye on what Google is planning. Last month, Google’s senior vice-president of search, John Giannandrea, spoke to Leslie D’Monte from Live Mint about the increasing role or artificial intelligence in search. From the exclusive and in-depth interview we have gained some vital insights […]
In keeping with its animal theme, Google announced a major update with a fierce attack that has hurt thousands of blogs, websites, and online businesses. If you have yet to hear of Google Penguin, you are likely new to the online arena or living under a rock, but it is one of Google’s most important […]
Google releases hundreds of under the radar refinements and updates to their search algorithms each and every year. The majority of these updates are minute changes that go relatively unnoticed. The significant upgrades, however, are widely covered by bloggers and large news outlets alike due to the substantial impact they have at every level across […]
Noticed Google testing a new auto loan calculator in SERPS. They’ve had a general purpose calculator for years now, started testing a mortgage calculator about a year ago, and it appears they started testing the auto payment calculator on Thanksgiving & are showing it on and off to some portion of their visitors for the […]